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The Response Group is Ireland’s largest and most successful Integrated Marketing Solution Provider. The Response Group has grown from the successes of PHS (Ireland), which was formed in 1973. In 1986 The Response Group was founded by the shareholders of PHS to act as the holding company for all of the Group activities.
In May 1999 the Group centralised its operations when we moved into our newly commissioned state of the art (40,000 sq. ft) service facility at the M50 Business Park.
In 2000 the Group entered the Contact Centre market when we established RIC (Response Interaction Centre). This venture has proved to be highly successful and is currently undergoing a phase of significant expansion.
In 2003 the Group launched a new branding strategy by reducing the number of operating companies in Ireland to just two. Industry names such as Core DM, Quarto, DMS and Response Tech were for branding purposes merged under the PHS banner.
The Group now comprises two operating companies, namely PHS and RIC, which together supply our range of integrated marketing solutions. Our UK subsidiary CIL, which provides Coupon & Voucher processing services, is a joint venture with CPM (UK), part of the major US multi-national, Omnicom.
During the past 35 years the Group has constantly evolved to meet the ever-changing market requirements to the extent that it is unrecognisable from the organisation which set out in 1973. In one respect however, it has not changed. That is in its willingness to adapt, to satisfy the expectation of its clients and to be the best at what it does.
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©Response Group 2009. All rights reserved.
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